Let’s begin here: I originally misspelled the word ‘soccer’ in this post's title.
Moving on.
Last night Ben informed me that Mexico had beat France in the World Cup and therefore we were obligated to drink tequila. I obliged. I felt that this was the least I could do for the country of which I called ‘home’ for six months. What can I say? I’m a giver. ...Continue Reading »
I grew up playing organized soccer with my grade-school friends and I enjoyed it...but I never became as fanatical as some have, in other parts of the world. IMHO - soccer is way more fun to play than to watch. (Full disclosure: I'm a huge auto racing fan and some people can't wrap their head around the fact I can watch cars drive in an oval for 3 hours.)
Heineken, however, took advantage of soccer fanaticism and created a viral ad campaign. I'm not going to spoil it for you - just watch the video.
BTW - If Heineken and Meredith did this to me during the Indy 500, I would have totally taken the bait!
