Heineken Ad

I grew up playing organized soccer with my grade-school friends and I enjoyed it...but I never became as fanatical as some have, in other parts of the world. IMHO - soccer is way more fun to play than to watch. (Full disclosure: I'm a huge auto racing fan and some people can't wrap their head around the fact I can watch cars drive in an oval for 3 hours.)

Heineken, however, took advantage of soccer fanaticism and created a viral ad campaign. I'm not going to spoil it for you - just watch the video.

BTW - If Heineken and Meredith did this to me during the Indy 500, I would have totally taken the bait!